Design Matters with Debbie Millman

Best of Design Matters: Simon Sinek

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Dec 31, 2021
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INSIGHT

Purpose Is The North Star

  • Organizations operate on what, how, and why, but clarity of 'why' inspires and attracts followers.
  • Leaders and companies who articulate purpose can inspire beyond rational arguments.
ANECDOTE

The Ceramic Cup Lesson

  • Sinek shares the 'ceramic cup' story about an undersecretary of defense losing perks after leaving office.
  • The lesson: perks belong to the position and are gratitude for service, not personal entitlement.
ANECDOTE

From Panic To Purpose In Afghanistan

  • Simon Sinek recounts his trip with the U.S. Air Force to Afghanistan, including a rocket attack and carrying a fallen soldier home.
  • That experience shifted him from panic to purpose and sparked Leaders Eat Last.
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