

B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
53 snips Jun 12, 2024
Former LinkedIn B2B Institute members Jon Lombardo and Peter Weinberg discuss the importance of B2B brand building, creating distinctive assets, and the shift towards AI-powered market research. They delve into why B2B marketing needs to focus on brand over product features, the benefits of fluent devices, and their new company, Evidenza.ai.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Insights and Strategies for Effective B2B Marketing
02:35 • 25min
Exploring the Influence of Brand Familiarity and Marketing Objectives
27:05 • 3min
The Influence of CMOs on Business Prosperity and the Disconnect Between Marketing and Finance
29:40 • 2min
Building a Distinct Brand Image with Unique Colors and AI Insights
31:23 • 2min
Revolutionizing Market Research with AI Technology
33:41 • 14min
The Significance of Evidence-Based Decisions in Marketing
48:01 • 2min