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B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

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Jun 12, 2024
Former LinkedIn B2B Institute members Jon Lombardo and Peter Weinberg discuss the importance of B2B brand building, creating distinctive assets, and the shift towards AI-powered market research. They delve into why B2B marketing needs to focus on brand over product features, the benefits of fluent devices, and their new company, Evidenza.ai.
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