Peter Weinberg
Co-founder of Evidenza, a synthetic research company. Previously worked at LinkedIn and the B2B Institute.
Top 3 podcasts with Peter Weinberg
Ranked by the Snipd community
53 snips
Jun 12, 2024 • 50min
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Former LinkedIn B2B Institute members Jon Lombardo and Peter Weinberg discuss the importance of B2B brand building, creating distinctive assets, and the shift towards AI-powered market research. They delve into why B2B marketing needs to focus on brand over product features, the benefits of fluent devices, and their new company, Evidenza.ai.
51 snips
Jun 11, 2025 • 1h 3min
Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
Jon Lombardo and Peter Weinberg, co-founders of Evidenza and former LinkedIn veterans, challenge the claim that branding is dead. They affirm that a strong brand is crucial for survival, especially in B2B marketing. The duo discusses the 95:5 rule, which emphasizes brand recognition and investment for long-term success. They dive into how AI revolutionizes market insights, transforming traditional research and enhancing customer engagement. With a mix of humor and expertise, they outline the bright future of brands shaped by innovation.
15 snips
Jun 11, 2024 • 37min
How synthetic data is transforming marketing research
Former LinkedIn employees turned entrepreneurs, Jon Lombardo and Peter Weinberg, discuss how synthetic data is revolutionizing marketing research. They explore the advantages of synthetic data in marketing, such as cost savings and speed, and its role in democratizing access to market research. The conversation also covers utilizing synthetic research for segmentation and testing marketing strategies to make better strategic decisions.
