B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Uncensored CMO
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Exploring the Influence of Brand Familiarity and Marketing Objectives
Exploring how familiarity impacts consumer preferences and the importance of choosing familiar brands in marketing strategies. The chapter discusses the differences between brand building and performance marketing in B2B and B2C contexts, while emphasizing the need for alignment between marketing and finance departments.
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