B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Uncensored CMO
00:00
Insights and Strategies for Effective B2B Marketing
This chapter delves into applying B2C marketing truths to B2B, emphasizing the opportunities in B2B marketing and the value of customer lifetime in the B2B sector. It explores the use of AI for understanding buying journeys, the importance of brand building, challenges in B2B advertising effectiveness, and the significance of creating distinctive brand assets for long-term success in B2B marketing.
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