B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Uncensored CMO
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The Influence of CMOs on Business Prosperity and the Disconnect Between Marketing and Finance
The chapter delves into the pivotal role of CMOs in shaping a company's future, stressing the need to align marketing strategies with financial goals. It explores the challenges faced by marketing and finance teams in understanding each other and introduces Evidenza, a new venture focused on transforming brand strategies in B2B and B2C sectors.
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