The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 797: GTM in 2025: How It's Changed, How It's Changing, and What Hasn't Changed (Yet) with Jason Lemkin and Sam Blond

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Apr 2, 2025

Join Sam Blond, stealth CEO and former CRO of Brex, as he dives into the evolving interface of AI in sales and marketing alongside host Jason Lemkin. They discuss how AI is revolutionizing productivity and the nuances of cold calling versus cold emailing. Sam shares insights on the necessary balance between technology and personal engagement in sales. With real-world examples from industry leaders, they outline how B2B professionals must adapt to AI-driven changes and the critical role of communication in outreach.

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INSIGHT

AI's Impact on Sales

AI has not significantly disrupted sales yet.
Real disruption in demand generation is coming, though.

ANECDOTE

Saster AI Experiment

Jason Lemkin experimented with Saster AI, holding conversations with it and another person.
The AI's ability to remember every detail proved valuable.

INSIGHT

AI Sales Tools

AI tools for salespeople currently focus on peripheral tasks like note-taking and account research.
There's no sales equivalent to AI coding tools like Codium or Cursor yet.

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Join Jason Lemkin and Sam Blond as they discuss the evolving role of AI in sales and marketing. Featuring insights from SaaStr's CRO Confidential Series with Rippling, Databricks, and Toast, this episode explores how AI is reshaping the sales landscape. Learn about the impact of AI on productivity, the effectiveness of cold calls, and how technical sales require specific expertise. Don't miss out on these valuable lessons and real-world examples from top industry leaders!

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Alright everybody in SaaS, this is it.

The biggest, best, most action-packed SaaS + AI event of the year—SaaStr Annual 2025—is coming this May. Three full days. 10,000+ SaaS and AI leaders and more tactical, no-fluff content than you’ll find anywhere else.

If you want to scale faster—$10M, $50M, $100M ARR and beyond—you need the right playbooks, the right connections and the right people in your corner. And SaaStr Annual is where it all happens.

We'll have 100's of Legendary speakers from companies like Snowflake, HubSpot, OpenAI, Canva, and more.
More networking than you can handle—meet your next investor, co-founder, or biggest deal.
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So don’t wait—grab your tickets now at SaaStrAnnual.com with my code jason100 to save $100 on tickets before prices go up. That's jason 100 at saastrannual.com

See you in May!

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