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SaaStr 797: GTM in 2025: How It's Changed, How It's Changing, and What Hasn't Changed (Yet) with Jason Lemkin and Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

AI's Impact on Go-to-Market Strategies

This chapter explores the transformative role of AI in the sales and marketing landscape, discussing its real-world applications and implications for productivity. The speakers debate the effectiveness of AI tools, the evolution of sales interactions, and whether advancements genuinely enhance efficiency. Additionally, they address the convergence of customer support and sales, emphasizing the need for B2B professionals to adapt to AI-driven changes in customer experience.

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