The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 797: GTM in 2025: How It's Changed, How It's Changing, and What Hasn't Changed (Yet) with Jason Lemkin and Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

Revolutionizing Sales: The Balance of Efficiency and Engagement

This chapter examines how a company has transformed note-taking for sales reps in Salesforce, focusing on the productivity benefits and challenges of CRM updates. It discusses the vital role of personal engagement in sales, contrasting traditional face-to-face methods with AI-driven approaches. Insights from industry leaders emphasize the enduring efficacy of foundational sales tactics, revealing that relationship-building remains key to driving successful outcomes.

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