The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 797: GTM in 2025: How It's Changed, How It's Changing, and What Hasn't Changed (Yet) with Jason Lemkin and Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

The Future of Cold Calling and AI in Sales

This chapter examines the changing role of cold calling in sales, highlighting its function as a supplementary strategy alongside other outreach methods. It discusses the impact of artificial intelligence on sales processes, debating its ability to replace human interactions, particularly in niche technical sales roles. Through insights from industry leaders, the chapter explores the balance between hiring technical expertise and experience, the dynamics of hybrid sales teams post-pandemic, and the challenges of remote work in a technology-driven sales landscape.

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