AI Snips
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Real Estate Is Inherently Complex
- Real estate is an exceptionally complex domain with many hidden actors and processes behind a simple customer interface.
- Amy says this complexity creates deep information architecture challenges that require end-to-end thinking.
Designing Voice Personalities At Alexa
- Amy led Alexa personality design and shaped the voice agent as a personified agent including celebrity variants.
- She used tooling to let conversational designers assemble personalities without extra engineering.
IA Matters In Voice Interfaces
- Voice interactions compress design to context, content, and information architecture.
- IA in voice requires anticipating where a conversation could go beyond the immediate utterance.