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Amy Jiménez Márquez on Leading Information Architecture

The Informed Life

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The Emergence of Key Distinctions During Modeling

In real estate, it's a difference between what a client is calling something and what an agent is calling something. And if you use the same word account for both, that might be ambiguous, right? So there's a distinction that needs to be drawn there. I'm wondering how those distinctions emerge during these modeling exercises.

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