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2min chapter
Amy Jiménez Márquez on Leading Information Architecture
The Informed Life
Using the CMS to Offer Up the Right Language to the Right Audience
In a perfect world, the content management system would be able to surface terms for different audiences. But we don't live in a perfect world and it implies that this is a process that cannot happen properly. The CMS must have some degree of personalization if it's going to offer up the right language to the right audience. It has to recognize who I'm showing this to and to switch terms if needed.
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