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Amy Jiménez Márquez on Leading Information Architecture
The Informed Life
Voice Design and Personality Design - What's the Difference?
For several years, I led the Alexa personality design team. And so delving into the psychology of personality was something very rich, very fascinating. So we did a lot of back-end tooling design as well. Just learning in voice design that when you strip the visuals away from design and you're left with a voice, what you have is context, content, and IA. It's really pared down to that. And it's fascinating.
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