How I Built This with Guy Raz What It Really Takes To Build a Food Business: Part 1
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Oct 18, 2024 
In this engaging discussion, Becca Millstein, founder of Fishwife, Brian Rudolph of Banza, and Caue Suplicy from Barnana share their culinary entrepreneurial journeys. They delve into the challenges of launching food brands during the pandemic, from supply chain woes to creative solutions. The trio discusses their unique products, such as gourmet canned fish and chickpea pasta, while reflecting on the importance of branding and personal dietary shifts. Their stories highlight resilience and innovation in the competitive food industry.
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Early Brand Building
- Becca Millstein enjoyed building brands, even in school.
- She didn't consider entrepreneurship until working at a music startup.
Tinned Fish Inspiration
- Becca's Fishwife idea stemmed from experiencing high-quality tinned fish in Spain and Portugal.
- Growing up, she only knew commodity tuna.
Lockdown Brainstorm
- During lockdown, Becca ate a lot of tinned fish for convenience.
- On a hike with her brother and his girlfriend, they brainstormed the Fishwife idea.