What It Really Takes To Build a Food Business: Part 1
How I Built This with Guy Raz
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Navigating the Food Business Journey
This chapter explores the chaotic yet rewarding process of launching a food business, emphasizing the significance of branding and visual identity. The speakers share their experiences with product packaging, sourcing challenges during the COVID-19 pandemic, and their strategic pivot to a direct-to-consumer model. Through innovative solutions and adaptation, they reveal the complexities of introducing unique products like chickpea pasta and banana-based offerings into a competitive market.
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