Collective Clicks: Digital Marketing for Real Estate Investors

PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results

Jan 17, 2023
Guest
Garret Cragun
Learn how to master keywords and negative keywords for successful PPC campaigns in this episode. Discover strategies for optimization, avoiding mistakes, and adapting to Google's evolving match types. Get insights on organization, search term quality, and the importance of daily vigilance in managing keywords effectively.
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Episode notes
1
Introduction
00:00 • 2min
2
Optimizing Keywords in PPC Marketing
02:01 • 7min
3
Evolution of Google's Keyword Match Types and Adapting Strategies
08:42 • 2min
4
Optimizing Keywords and Negative Keywords in PPC Campaigns
10:45 • 10min
5
Mastering Keyword Organization and DMA for Effective Campaigns
20:18 • 3min
6
Optimizing Search Term Quality in PPC Campaigns
23:46 • 6min