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PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results

Collective Clicks: Digital Marketing for Real Estate Investors

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Optimizing Keywords in PPC Marketing

The chapter explores the critical role of matching keywords with search terms in PPC advertising, emphasizing the need for ongoing refinement and adaptation. It discusses managing large numbers of keywords, optimizing for varying factors, and adapting to the evolving landscape of search queries for optimal campaign performance.

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