
PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results
Collective Clicks: Digital Marketing for Real Estate Investors
 00:00 
Optimizing Keywords in PPC Marketing
The chapter explores the critical role of matching keywords with search terms in PPC advertising, emphasizing the need for ongoing refinement and adaptation. It discusses managing large numbers of keywords, optimizing for varying factors, and adapting to the evolving landscape of search queries for optimal campaign performance.
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