Collective Clicks: Digital Marketing for Real Estate Investors

In this episode of Collective Clicks, Brandon Bateman sits down with Hannah Wharton from Easy REI Closings—who’s personally closed 380+ deals and overseen 1,200 more—to break down where real estate investors actually bleed profit during the transaction process.If you're still managing closings yourself, Hannah lays out exactly when it starts costing you real money—and how to know if it's time to outsource or hire in-house. Whether you're closing 1 deal every few months or 100 a month, this episode is your roadmap to stop bottlenecking your growth and start scaling with systems that actually work.💡 You’ll Learn:Why DIYing your closings is costing you way more than you thinkWhen to bring in outside help (and what that help should actually do)The real cost of "wearing every hat" as an investorWhat world-class transaction coordination looks like behind the scenesHow expert coordinators rescue failing deals—and build scalable opsPerfect for investors ready to level up from chaos to consistency.🕣 Time Stamps:00:02 – Kickoff00:14 – Who Is Hannah?00:41 – 380+ Deals Closed (And Counting)01:53 – Real Estate Closings Are a Different Beast02:51 – The Most Overlooked Profit Killer in REI04:15 – The Tom Brady Principle05:02 – Operations vs. Revenue Activities06:11 – Burnout By Bottleneck07:59 – Your True Hourly Cost09:19 – Strategic Focus: Saying No to Say Yes10:20 – What Great Coordination Actually Looks Like10:56 – Training for Transaction Mastery13:17 – The “Figure It Out” Factor14:59 – Hiring Grit Over Resume15:29 – Relationships Over Transactions17:43 – Scaling With Systems19:50 – Built-In Accountability22:32 – When It’s Time to Outsource25:51 – When to Go In-House Instead27:50 – The Power of Systems Over Talent29:35 – Cost vs. Value in TC Support30:44 – Connect with Hannah#RealEstateInvesting #TransactionCoordination #REIClosings #WholesalingRealEstate #RealEstateDeals #InvestorTips #ProfitLeaks #ScalingREI #PassiveIncome #RealEstateEfficiencyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing marketing strategy secrets revealed! PPC optimization, brand building, lead quality improvement, low-cost social proof, seller motivation triggers, and Facebook video conversions for investors.In this data-driven interview with Shannon Ashton, we dive deep into what's actually working RIGHT NOW for real estate investors looking to generate motivated seller leads online. Shannon reveals the surprising $2/day strategy that makes small businesses look like major players, why your expensive videos are being outperformed by simple phone footage, and the exact feedback loop that increased one investor's lead qualification rate to 45%! 🔍Whether you're just starting with online marketing or spending six figures on PPC, this episode will help you optimize your budget, improve lead quality, and close more deals in today's competitive market.📖 What You Will Learn:Why brand presence is now critical for real estate investorsHow to leverage social proof when you don't have a strong brand yetThe retargeting strategy that costs just $1-2/day but creates massive brand presenceWhy simple phone videos outperform expensive professional productionsThe data feedback loop that increased qualification rates by 15%How to properly adjust your marketing budget with seasonal trendsWhy most investors miss the market opportunities by reacting too slowly🕣 Time Stamps: 02:01 - The Brand Factor: Why It Matters More Than Ever 04:13 - Social Proof: Building Trust When Sellers Google You 06:56 - The $2/Day Strategy That Makes You Look Like Coca-Cola 08:12 - Eight Touchpoints: The Path To Seller Conversion 09:45 - Video Content: What's Actually Working On Facebook 12:32 - Why Simple Videos Outperform $20,000 Productions 18:40 - 45% Qualification Rate: The Data Strategy That Works 21:49 - The Essential Feedback Loop Most Investors Ignore 27:43 - Summer Seller Surge: Capitalizing On Search Volume 30:18 - Budget Pacing: Don't Miss The Market Opportunity#RealEstateInvesting #MotivatedSellerLeads #REIMarketing #PPC #FacebookMarketing #BrandBuilding #LeadGeneration #RealEstateMarketing #InvestorMarketing #WholesaleReal EstateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡📖 What You Will Learn:How to buy properties without using banks or borrowing moneyThree creative financing strategies that work in ANY marketWhy high interest rates create MORE opportunities for creative investorsHow to structure deals to protect yourself from due-on-sale clausesThe biggest mistakes to avoid when doing creative financingHow wholesalers and flippers can add creative strategies to multiply profitsWays to convert rejected leads into profitable creative dealsHow to structure your team to incorporate creative financing🕣 Time Stamps:00:02 - Welcome and introduction to Chris Prefontaine 00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year 02:54 - Why rising interest rates make creative financing more valuable 03:54 - Finding off-market deals in any marketplace 05:06 - Common misconceptions about creative financing 07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team 14:50 - Where to learn more about Chris's strategies#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.📖 What You Will Learn:How direct mail marketing has evolved since 2015 and what's working now in 2025Why data quality and segmentation matter more than volume for successful campaignsThe 6-month consistency rule that separates successful investors from those who quit too earlyHow to save thousands by tracking property sales and stopping mail to sold homesThe critical difference between property-based and people-based marketing strategiesWhy stacking lists and using predictive data is essential for modern direct mail successThe exact response rates you should expect and how to know if your campaign is working🕣 Time Stamps: 00:00 - Introduction to Justin Silverio and his background 02:58 - Launch of Invelo 2.0 and its game-changing features 03:49 - The unique marketing platform and KPI tracking in Invelo 04:54 - Property-based vs. people-based marketing strategies 06:49 - How direct mail strategy has evolved since COVID 08:43 - The current cost of direct mail and targeting precision 09:55 - Modern data acquisition strategies for investors 13:06 - Best practices for list building and data selection 14:53 - The critical importance of consistency in marketing 17:33 - How Invelo saves investors money by tracking sold properties 20:25 - Getting mail out immediately when properties meet criteria 22:14 - The six-month minimum commitment for marketing success 24:17 - How to maintain resolve when marketing isn't producing results 27:41 - Understanding the marketing funnel and leading indicators 30:04 - Expected response rates and troubleshooting your campaign 34:05 - Real data on marketing ROI across the industry 36:29 - The importance of tracking marketing metrics consistently#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuildingThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.📖 What You Will Learn:Why SEO should be an essential part of your real estate investing marketing strategyHow SEO builds marketing equity similar to rental property investmentsThe hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)Why the "long tail" of search terms generates 80% of valuable leadsThe three core components of SEO: onsite, offsite, and website technical factorsHow to avoid the common SEO pitfall of quitting right before results materializeWhy creating fewer, higher-quality content pieces outperforms mass-producing blogs🕒 Time Stamps:00:11 - Introduction to Zach Blackburn and His SEO Background 00:51 - Zach's Extensive Experience in SEO Across Different Sectors 01:28 - The "Black Box" Problem of SEO for Real Estate Investors 03:51 - Why SEO Matters for Real Estate Investors 05:48 - SEO as Growing a Garden: Understanding the Timeline 07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels 11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps 11:26 - Understanding Different Search Behaviors and Demographics 12:15 - Key Metrics That Matter in SEO Campaigns 14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads 16:38 - Leading vs. Lagging Metrics in SEO Strategy 18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads 21:26 - Summarizing the "Why" of SEO for Real Estate Investors 22:28 - Demystifying the SEO "Black Box": Three Core Components 24:01 - The Importance of Backlinks and Domain Authority 27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work 28:55 - Closing Thoughts and Next StepsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, wholesale real estate, PPC marketing for real estate, local market domination, lead qualification, in-person acquisition, conversion strategy, and scaling wholesale real estate—if you’ve struggled with one or all of these, this episode is for you. Aaron Gaunt shares why going back to local markets helped 3.5X his business and triple his deal size in a single year.📖 What You Will Learn: If you're a real estate investor stuck in low-margin nationwide deals, you'll learn why local market focus can transform your business. Aaron reveals the operations shift, PPC strategy, and in-person acquisition model that led to a jump from $12K to $42K average spreads—and what to fix if you're overqualifying leads. 💡🕣 Time Stamps: 00:00 – From Nationwide to Local: Aaron’s Shift Explained 05:02 – Why Nationwide Wholesaling Wasn’t Sustainable 07:52 – 3.5X Business Growth & $42K Spreads 10:05 – What to Do If You're NOT in a High-Spread Market 13:50 – The Marketing Budget of the Business You Want 16:17 – Scaling with Big PPC and Smart Conversion 20:06 – Why Feedback Loops in PPC Are Underrated 24:00 – Building a Local In-Person Sales Model 29:57 – Overqualifying Kills Deals (And How to Fix It) 36:42 – Lean Team vs. Big Team: What Actually Works 40:21 – Recruiting A-Players with a Long-Term Vision 44:08 – How to Build a Business That Actually Grows 48:25 – Real Advice for Aspiring Real Estate Leaders🔗 Connect with Aaron Gaunt: Instagram: https://www.instagram.com/aaronlgauntThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, lead generation, cold texting strategies, TCPA compliance, real estate marketing laws, outbound marketing, wholesaling, and scaling motivated seller outreach are CHANGING fast. If you're using cold texting to generate leads, you need to watch this before you get shut down.🚀 In this episode of Collective Clicks Podcast, Michael Bartolomei joins Brandon Bateman to break down what’s REALLY happening with cold texting, why investors are getting sued, and how to adapt.📖 What You Will Learn:✅ Is cold texting dead? The future of outbound marketing in real estate. ✅ The #1 mistake investors make that leads to TCPA lawsuits. ✅ How to fix your response rates and get more motivated sellers. ✅ What top wholesalers are doing differently to stay ahead in 2024. ✅ How to scale real estate deals without relying on outdated tactics.🕣 Time Stamps:0:00 – Meet Michael Bartolomei & His Cold Outreach Background3:22 – Is Cold Texting Dead? What’s Changing in 20248:41 – The Biggest Cold Outreach Mistakes Investors Make14:35 – How to Generate Leads Without Getting Sued19:28 – The Future of Real Estate Lead Generation24:57 – How to Increase Response Rates & Close More Deals30:20 – Scaling a Cold Texting Operation (What Works Now)37:45 – The Truth About Compliance & Avoiding Legal Issues43:10 – Final Thoughts & Where to Connect with Michael📲 Stay Ahead in Real Estate MarketingMichael Bartolomei and Brandon Bateman reveal the biggest shifts happening in lead generation and how investors can still win with cold outreach WITHOUT legal trouble.🔗 Work with Michael: https://www.instagram.com/launchcontroltext/ 📌 Follow for More Insights:https://www.instagram.com/batemancollective/ https://www.facebook.com/batemancollective/ #realestateinvesting #leadgeneration #coldtexting #wholesaling #realestatemarketing #investingtips #realestatebusiness #ppcmarketing #scaleyourbusiness #marketingstrategyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Land investing, real estate wholesaling, and passive income—Brent Bowers reveals how real estate investors can scale their businesses, close more deals, and build wealth through land flipping. Unlike traditional real estate investing, land requires no tenants, no rehabs, and no property management headaches. In this episode, we dive into lead generation for land deals, cash flow strategies, seller financing, and how to find the best markets for flipping land. If you’ve struggled with high competition in housing markets, unreliable buyers, or inconsistent deal flow, this conversation will open your eyes to the untapped potential of land investing.Brent Bowers, a seasoned land investor and coach, shares his exact steps he took to replace his income and generate consistent, passive cash flow through land deals. Whether new to real estate or looking for a better strategy, this episode is packed with insights to help you scale your investing business faster. 💰🔗 Watch now to discover why land flipping is the best-kept secret in real estate investing!📖 What You Will Learn:✅ How to find high-profit land deals without competition ✅ Why land flipping is easier than house flipping ✅ The best lead generation strategies for land investors ✅ How to use seller financing to create passive income ✅ How Brent Bowers built a 6-figure land investing business🕣 Time Stamps:0:00 – why land investing is the best-kept secret 4:32 – how Brent Bowers replaced his income with land deals 8:15 – finding off-market land deals with little competition 12:42 – seller financing: how to create cash flow with land 16:27 – common mistakes new land investors make 21:05 – how to scale a land investing business to 6-figures 25:48 – best markets to target for land flipping 30:12 – why land investing beats traditional real estate📌 #realestateinvesting #landflipping #passiveincome #realestatewholesaling #brentbowers #sellerfinancing #cashflow #investingtips #rei #realestatemarketThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, lead generation, PPC marketing, scaling a real estate business, digital marketing strategies, cost per lead, conversion rates, paid advertising, return on investment, and data-driven decisions are critical for real estate success. In this episode of Collective Clicks Podcast, Brandon Bateman shares hard-hitting lessons on leadership, marketing, and business growth—including the biggest mistakes investors make in advertising and how to fix them.🚀 If you’re struggling with marketing ROI, lead generation, or scaling your business, this episode will challenge your approach and help you get better results.📖 What You Will Learn:✅ The #1 mistake real estate investors make with lead generation and marketing spend. ✅ Why PPC marketing is either your biggest weapon or your biggest waste of money. ✅ How data-driven decisions separate top investors from those losing money. ✅ The secret to reducing cost per lead without killing conversion rates. ✅ Why most real estate businesses fail at scaling, and what to do instead.🕣 Time Stamps:0:00 – Why This Episode is Different (Brandon Solo Episode)3:15 – The Biggest Leadership Mistake I Made Scaling My Business8:45 – How Real Estate Investors Waste Money on Marketing14:22 – The Secret to Lowering Cost Per Lead & Boosting ROI18:36 – Data-Driven Decisions: Why Numbers Matter More Than You Think24:10 – Why PPC is Either a Goldmine or a Money Pit29:57 – The Hardest Part of Scaling a Real Estate Business35:22 – My Advice to Investors Who Want More Leads41:05 – Final Thoughts & What’s Next for the Podcast📲 Want to Improve Your Marketing & Business Growth?Brandon Bateman has helped hundreds of real estate investors maximize their marketing ROI with data-driven digital strategies. Get expert insights from one of the top PPC marketers in the REI space!🔗 Work with Brandon: https://www.batemancollective.com/get-started 📌 Follow for More Insights: https://www.instagram.com/batemancollective/ #realestateinvesting #ppcmarketing #leadgeneration #realestateleads #realestatebusiness #paidadvertising #digitalmarketing #businessgrowth #scaleyourbusiness #marketingstrategyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, financial strategies, cash flow management, scaling a business, wealth-building, tax strategies, market trends, and data-driven real estate decisions are essential to building long-term success. In this episode of Collective Clicks Podcast, Marcus Crigler, CPA and real estate-focused CFO, joins Brandon Bateman to expose the biggest financial mistakes investors make and how to build a profitable, scalable business without cash flow issues. 🚀 Whether you’re struggling with debt, tax planning, or financial strategy, this episode will help you protect your profits and maximize your investments.📖 What You Will Learn:The #1 financial mistake real estate investors make and how to fix it.Why cash flow is more important than net profit in real estate investing.The secret to scaling a business without losing money.How to structure real estate dispositions and reinvest profits smartly.The truth about bad debt vs. good debt and when to leverage it.aaaa🕣 Time Stamps:0:00 – Meet Marcus Crigler: CPA & Real Estate CFO3:12 – The Biggest Financial Mistake Investors Make8:40 – Why Cash Flow is More Important Than Net Profit13:25 – The Right Way to Manage Debt in Real Estate18:29 – How to Scale a Business Without Losing Money24:10 – Real Estate Dispositions & Smart Profit Reinvestment29:57 – The Most Overrated & Underrated Expenses in REI35:22 – How to Fix Cash Flow Problems in Real Estate40:45 – Tax Planning & Wealth-Building for Long-Term Success46:09 – Final Thoughts & Where to Connect with MarcusExclusive Offer – Strategic CFO Hub for BCS' AudienceWe are launching Strategic CFO Hub, a program built from working with top real estate investors across the country, identifying the best financial practices to drive towards financial freedom.Inside the Program:70 Lessons & 40+ Modules covering:Cash PositionCash FlowNet Worth GrowthDebt & Risk ManagementTax Strategies & ComplianceFinancial AcumenBusiness StrategyLive Meetings Every Two Weeks to deep dive into critical financial topics with direct guidance.Exclusive First 20-Member OfferOne-time investment of $997Bonus: Use code BATEMAN25 for a free one-on-one consult with Marcus.Sign up here: https://www.strategicCFOHub.com---------------Want to learn more from Marcus Crigler? Connect with him here:Website: https://beccfo.com/Facebook: https://www.facebook.com/BECCFOStrategic CFO Hub: https://www.strategicCFOHub.comExclusive Offer: Use code BATEMAN25 for a one-on-one session with Marcus when signing up for Strategic CFO Hub.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.