Collective Clicks: Digital Marketing for Real Estate Investors

In this episode of Collective Clicks, discover why most real estate investors lose local SEO rankings without knowing it—and the simple Google Business Profile fixes that generate consistent motivated seller leads. Brandon Bateman and Zach Blackburn reveal the citation strategy competitors use to dominate search results.Most real estate investors make critical mistakes with their Google Business Profile that kill their organic lead flow. Your phone number strategy alone could be costing you first-page rankings and thousands in potential deals. 🎯Zach Blackburn, Director of SEO at Collective Clicks, breaks down the exact local SEO citation strategy that gets real estate investors ranking above competitors in their market. Learn why your address choice matters more than you think, how to set up tracking without destroying your rankings, and which 120+ citations actually move the needle for motivated seller leads.Whether you're doing direct mail, PPC, or cold calling, your Google Business Profile is either multiplying your results or sabotaging them. This episode gives you the complete roadmap to fix it fast.📖 What You'll Learn✅ How to set up your Google Business Profile to rank #1 locally without paying for ads ✅ The phone number mistake that's killing your SEO rankings (and how to track calls the right way) ✅ Why your business address choice determines whether you'll ever rank in competitive markets ✅ The 120+ citation strategy that builds authority and credibility with Google ✅ How to verify your Google Business Profile when you work from home or virtually ✅ Apple Maps setup secrets that capture 50% of mobile searchers ✅ NAP consistency rules that protect your rankings when switching phone systems ✅ Service area vs. physical address: which strategy wins for real estate investors🕒 Time Stamps0:00 - Introduction to Off-Page SEO and Citations 1:29 - What Is a Google Business Profile and Why It Matters 2:41 - How Sellers Actually Find Your Business Profile 5:59 - Map Pack Rankings: When Google Shows Your Profile 10:03 - Building a High-Converting Google Business Profile 15:00 - The Address Problem: Virtual vs. Physical Locations 22:05 - Business Categories and Vertical Selection Strategy 28:03 - Phone Number Tracking Without Destroying Rankings 33:54 - What Are Business Citations and How They Work 38:18 - NAP Consistency: The Foundation of Local SEO 40:22 - Closing Thoughts on Citation Campaigns#RealEstateInvesting #GoogleBusinessProfile #LocalSEO #MotivatedSellerLeads #RealEstateMarketing #SEOStrategy #BusinessCitations #RealEstateInvestor #WholesaleRealEstate #DigitalMarketing #LeadGeneration #RealEstateSEO #GoogleMaps #SmallBusinessSEO #MarketingStrategyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks Podcast with Brandon Bateman and Ken Barton, learn why 40% of wholesale deals fall through and discover the exact disposition strategy that connects you with qualified buyers who actually close. If you're tired of losing off-market deals because you can't find serious buyers, this conversation reveals how to dramatically improve your contract success rate.Ken Barton, founder of Alpha, shares his seven-year journey in real estate wholesaling and the painful lesson that led him to build a platform solving the biggest problem in off-market deals—finding buyers fast. From innovative pricing strategies to building rock-solid buyer lists, this episode gives wholesalers actionable tactics to reduce contract fallout and maximize profits on every investment property. 💰📖 What You'll LearnWhy contract fallout rates average 40% and how to cut that in halfThe critical role of dispositions in successful wholesalingHow to connect with qualified buyers for off-market deals instantlyInnovative pricing strategies that maximize wholesale profitsBuilding a buyer list that actually closes on investment propertiesWhy newbie wholesalers struggle with less than 20% success ratesHow Alpha revolutionizes the off-market real estate marketplaceSplit testing strategies to find your best buyers quickly🕐 Time Stamps00:00 Introduction to Ken Barton and Alpha 01:02 Ken's Journey into Real Estate Investing 02:17 Understanding Contract Fallout Rates 05:07 The Importance of Dispositions 07:22 Introducing Alpha: A New Approach to Off-Market Deals 10:11 The Vision for Alpha and the Off-Market Market 12:35 Current Strategies and Challenges in Finding Buyers 15:40 Innovative Pricing Strategies for Wholesalers 20:04 Advice for Wholesalers on Building Buyer Lists#RealEstateWholesaling #OffMarketDeals #RealEstateInvesting #WholesalingRealEstate #InvestmentProperties #BuyerList #RealEstateMarketing #ContractFallout #Dispositions #AlphaPlatform #RealEstateStrategy #WholesaleDeals #REI #RealEstateInvestor #PropertyInvestingThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks SEO masterclass, real estate investors discover why paying $10,000 for SEO often shows no visible website changes while competitors dominate Google rankings for "sell my house fast" and "buy my house cash" keywords. Brandon Bateman and SEO expert Zach Blackburn reveal the hidden on-page optimization strategies that separate successful house buying companies from those burning marketing budgets on ineffective content.Learn why traditional SEO agencies fail real estate investors by focusing on top-funnel blog content instead of high-intent keywords that motivated sellers actually search. Discover the data-driven approach that identifies which search terms convert distressed sellers into actual deals, and why your homepage carries 75-80% of your organic business potential.This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈📖 WHAT YOU'LL LEARN:Why most REI websites fail to rank for profitable keywords like "buy my house cash quickly"The 40-45 proven keywords that actually generate leads for real estate investorsHow to avoid keyword cannibalization that kills your search rankingsThe EAT framework (Expertise, Authoritativeness, Trustworthiness) for REI contentWhy duplicate content plagues the house-buying industry and destroys SEO resultsSmart AI content strategies that boost rankings without triggering Google penaltiesThe truth about blogging ROI for real estate investment companies🕐 TIME STAMPS: 00:03 - SEO Investment Reality Check 01:42 - Identifying On-Page SEO Weaknesses04:27 - Root Keyword Research Strategy 15:39 - Content Creation Frameworks 22:07 - Keyword Prioritization Methods 25:04 - Quality Content vs Bad Content 34:51 - AI Content Strategy Guidelines 41:08 - Blog Content ROI Analysis#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEOThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks SEO masterclass, real estate investors discover why paying $10,000 for SEO often shows no visible website changes while competitors dominate Google rankings for "sell my house fast" and "buy my house cash" keywords. Brandon Bateman and SEO expert Zach Blackburn reveal the hidden on-page optimization strategies that separate successful house buying companies from those burning marketing budgets on ineffective content.Learn why traditional SEO agencies fail real estate investors by focusing on top-funnel blog content instead of high-intent keywords that motivated sellers actually search. Discover the data-driven approach that identifies which search terms convert distressed sellers into actual deals, and why your homepage carries 75-80% of your organic business potential.This episode exposes the critical difference between content that ranks and content that converts in the wholesaling and house flipping industry. 📈📖 WHAT YOU'LL LEARN:Why most REI websites fail to rank for profitable keywords like "buy my house cash quickly"The 40-45 proven keywords that actually generate leads for real estate investorsHow to avoid keyword cannibalization that kills your search rankingsThe EAT framework (Expertise, Authoritativeness, Trustworthiness) for REI contentWhy duplicate content plagues the house buying industry and destroys SEO resultsSmart AI content strategies that boost rankings without triggering Google penaltiesThe truth about blogging ROI for real estate investment companies🕐 TIME STAMPS: 00:03 - SEO Investment Reality Check 01:42 - Identifying On-Page SEO Weaknesses04:27 - Root Keyword Research Strategy 15:39 - Content Creation Frameworks 22:07 - Keyword Prioritization Methods 25:04 - Quality Content vs Bad Content 34:51 - AI Content Strategy Guidelines 41:08 - Blog Content ROI Analysis#RealEstateInvestorSEO #HouseBuyingSEO #WholesalingSEO #OnPageOptimization #REIMarketing #SellMyHouseFast #BuyMyHouseCash #RealEstateInvestorMarketing #SEOForInvestors #HouseFlippingSEOThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon and Zach dive into why some websites don’t generate distressed seller leads despite spending thousands on marketing. They also expose the critical technical SEO mistakes that prevent REI websites from ranking in Google search results. Learn how to fix crawlability issues, implement structured data for higher click-through rates, and ensure proper indexation to dominate local we buy houses searches and attract motivated sellers.📖 What You Will LearnMaster the foundational elements that determine whether your REI website gets found by distressed property owners searching online. 🏠Discover why your website's page speed directly impacts both Google rankings and lead conversion rates for house buying businesses.Learn how proper website navigation and hierarchy can triple your organic search impressions from motivated sellers.Understand structured data implementation to display star ratings and reviews in search results, beating competitors.Identify which pages should and shouldn't be indexed to avoid keyword cannibalization between your marketing campaigns.Access Google Search Console secrets that reveal exactly how Google sees your real estate investment website.🕐 Time Stamps00:01 - Introduction to Technical SEO for Real Estate Investors 00:24 - Why Technical SEO Is the Foundation of REI Marketing 02:21 - Website Crawlability Fundamentals for House Buyers 05:15 - Page Speed Optimization for Real Estate Websites08:04 - Common Image Compression Mistakes Killing Your Rankings 15:30 - Navigation and Site Hierarchy Best Practices 19:46 - The Three-Click Rule for Motivated Seller Conversions 24:32 - Structured Data Implementation for REI Websites 28:56 - How Star Ratings Beat Competitors in Search Results 32:11 - Website Indexability and Google Search Console 37:56 - Pages That Should Never Be Indexed on REI Sites 42:57 - Google Search Console Setup and Optimization#RealEstateInvestorSEO #TechnicalSEO #REIMarketing #WeBuyHouses #DistressedSellers #GoogleRankings #RealEstateWebsite #InvestorLeadGeneration #SEOForInvestors #HouseBuyerMarketing #RealEstateDigitalMarketing #InvestorSEOThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability.📖 What You Will Learn:- How AI and machine learning are transforming Google Ads and lead generation 🧠- The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊- Why most investors are shifting away from cold calling and toward inbound marketing 🔄- The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡- How to avoid common agency pitfalls and choose a partner with competence and character ⚠️- The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀🕣 Time Stamps:-00:00:55 - Welcome & Mission: Creating Millionaires- 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes- 00:05:07 - The Consistency of SEO and PPC Over Time- 00:06:52 - Industry Marketing Spend Survey Insights- 00:09:00 - Why Cold Calling ROI Is Falling- 00:13:02 - The Shift from Cold Calling to Inbound Channels- 00:16:29 - How Search Trends Predict Market Shifts- 00:19:08 - The Cyclical Nature of Marketing Channels- 00:21:41 - How Bateman Collective “Gets Better” Every Year- 00:23:16 - Building a High-Performance Team Culture- 00:24:32 - The Power of Constant Testing in Ads & Landing Pages- 00:30:36 - Why Message Testing Matters in Real Estate- 00:32:31 - Using AI and Data to Target Motivated Sellers- 00:39:42 - What Is Lead Sculpting?- 00:43:13 - How Bateman Collective Clients Outperform Industry averages- 00:46:22 - Behind the Scenes: Launching the Industry Survey- 00:50:54 - Key Takeaways from the Investor Data Report- 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI- 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation- 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior- 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency- 01:24:32 - The Truth About Guarantees and TransparencyBateman CollectiveBook a Call: batemancollective.com/disruptorsPPC Training: get.batemancollective.com/stevetrainingIndustry Benchmark report:https://get.batemancollective.com/disruptorsreport#RealEstateInvesting #WholesalingRealEstate #HouseFlipping #PPCForRealEstate #AIinMarketing #LeadGeneration #RealEstateMarketing #InvestorStrategy #DigitalMarketing #SEOForREIThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon and Zach discuss SEO timeline expectations, lead generation strategies, keyword ranking systems, motivated seller targeting techniques, and ROI measurement frameworks.Zach Blackburn, Director of SEO with 15 years of digital marketing experience, breaks down the SEO black box that confuses most real estate investors. Stop wasting money on agencies that can't explain their results or provide clear timelines for when you'll actually start getting motivated seller leads.We reveal the four-pillar SEO framework 👀. Discover which pillar is likely holding your website back and how to identify your biggest constraint using data-driven analysis rather than guesswork.Address concerns about AI impact on search engine optimization and why motivated sellers still rely heavily on Google searches. Get the insider perspective on why real estate SEO requires a different approach than other industries and how to work effectively with SEO agencies. 🎯📖 What You Will Learn:Realistic SEO timelines and what to expect each quarterFour key metrics that show SEO progress before you get leadsWhy the "striking distance keywords" strategy works for real estateHow to identify which SEO pillar needs attention firstThe difference between cookie-cutter packages vs custom strategiesWhy AI won't kill SEO for real estate investorsRed flags to watch for when hiring SEO agencies🕐 Time Stamps: 00:02 - Introduction to SEO Masterclass Series 01:29 - Meet Zach Blackburn: 15 Years SEO Experience 03:09 - The 12-Month SEO Game Plan Overview 04:20 - Timeline Expectations: What Results When 08:06 - Three Phases: Foundation, Growth, Mature 12:22 - Keyword Rankings Don't Equal Traffic 15:10 - SEO vs PPC: Compound Growth Explained 19:12 - Data-Driven Strategy Selection Process 21:40 - Custom Analysis vs Cookie-Cutter Packages 24:35 - Four Pillars of Real Estate SEO 26:59 - Theory of Constraints in SEO 28:59 - Is AI Killing SEO for Real Estate?#RealEstateInvesting #SEO #RealEstateMarketing #MotivatedSellers #LeadGeneration #RealEstateInvestors #GoogleRankings #RealEstateSEO #InvestorMarketing #HouseBuyers #RealEstateLeads #SEOStrategy #DigitalMarketing #OnlineMarketing #RealEstateBusiness Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, real estate investors struggling with team growth get the brutal truth about scaling from Ivo Draginov's $36M exit story.Ivo Draginov went from Bulgarian immigrant plumber to building a 260-person real estate tech company that sold for millions. But here's the twist—when he was forced to cut 220 employees, his company actually became MORE productive.Brandon Bateman sits down with the founder of Batch Leads and Batch Dialer to break down the brutal truths about scaling real estate businesses. Ivo shares the costly mistakes that nearly bankrupted his profitable company, how to spot A-players versus order-takers in interviews, and why staying lean might be better than chasing massive growth.Whether you're running a 3-person fix-and-flip operation or managing a 20+ person wholesaling machine, this conversation will change how you think about hiring, scaling, and building sustainable real estate businesses. 💡📖 What You'll Learn:The difference between strategic thinkers and order-takers (and how to spot each in 15 minutes)Why over-hiring killed their profit margins despite $36M in revenueHow to structure titles and roles when scaling to avoid costly mistakesThe exact framework for deciding when to cut team members vs. double downWhy 40 employees can be more productive than 260 (real case study)How to avoid the "moving goalpost" trap that keeps entrepreneurs always wanting more 📈🕐 Time Stamps: 00:02 - From Bulgarian Immigrant to Real Estate Mogul 03:02 - Building Batch Leads: The Software That Changed Everything05:00 - First Exit: Selling to PropStream for Millions 07:08 - To Scale or Stay Small: The Ultimate Business Dilemma 12:24 - The Hidden Costs of Rapid Growth 18:35 - Cutting From Wholesale to Software: Strategic Pivot 23:16 - Hiring Mistakes That Cost Millions 29:28 - How to Spot A-Players vs Order-Takers 36:50 - When Good Employees Become Growth Bottlenecks 42:24 - Crisis Management: Losing Key Team Members 44:39 - The CEO's Hardest Job: Defining Reality 49:43 - Over-Hiring Trap: When More People = Less Results 57:48 - What's Next: Batch Data and Serving Enterprise Clients#RealEstateInvesting #Wholesaling #RealEstateBusiness #TeamBuilding #Scaling #RealEstateEntrepreneur #FixAndFlip #PropertyInvesting #BusinessGrowth #RealEstateMarketing #Hiring #Leadership #RealEstateTech #BatchLeads #PropTechThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, real estate investor Parker Stiles reveals why most rental property portfolios are secretly underperforming at just 4.5% returns when investors think they're making double digits.Discover how Parker built a multi-million dollar real estate empire spanning wholesaling, hard money lending, rehabs, and commercial properties - then completely repositioned his portfolio for 2X higher returns. Learn the shocking math that shows why your "profitable" rentals might be costing you money, and how reverse 1031 exchanges let you buy the perfect property first, then sell later without timeline pressure.Parker shares his exact transition from 100+ single-family rentals to high-cap-rate triple net lease commercial properties, plus the mentor advice that changed everything. Whether you're flipping houses, building a rental portfolio, or looking to optimize existing assets, this episode reveals advanced strategies most investors never consider.📖 What You'll Learn: • Why your rental property returns are probably half what you think they are • How to calculate true return on equity vs. cash-on-cash returns• The reverse 1031 exchange strategy that eliminates buying pressure • Triple net lease properties that require zero landlord responsibilities • How to transition from single-family to commercial real estate investing • Advanced portfolio optimization and repositioning strategies 💰🕐 Time Stamps: 00:02 - Parker's Real Estate Empire Introduction 00:46 - Managing Multiple Real Estate Companies01:27 - Market-Driven Business Strategy 06:10 - Building Long-Term Wealth Through Rentals 07:19 - Parker's Portfolio Diversification Journey 09:30 - The Portfolio Repositioning Revelation 12:48 - Real Rental Property Expense Analysis 14:53 - Return on Equity vs Cash-on-Cash Truth 17:38 - Reverse 1031 Exchange Explained 22:30 - Seven Months of Portfolio Transformation 24:54 - Cap Rate Analysis and Deal Selection 27:53 - Contact Information and Resources#RealEstateInvesting #RentalProperties #CommercialRealEstate #1031Exchange #TripleNetLease #RealEstatePortfolio #PropertyInvesting #CapRates #RealEstateROI #WealthBuilding #RealEstateStrategy #PropertyManagement #RealEstateReturns #InvestmentProperty #RealEstateMathThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, discover how a former banking consultant leveraged corporate finance expertise to scale from zero to 95 short-term rental properties through creative deal structuring, strategic capital raising, and innovative investor partnerships in just 6 years.Former banking executive Fouad Bazzi shares his remarkable journey from corporate consulting to building a thriving short-term rental empire. After 20 years in banking and consulting for community banks nationwide, Fouad made the leap to entrepreneurship in 2019, initially starting coffee shops before pivoting to real estate after COVID. What sets him apart is his unique ability to apply banking and finance principles to real estate investing, creating sophisticated deal structures that maximize returns for both him and his investors. 📖 What You Will LearnHow to apply banking and finance principles to creative real estate deal structuringAdvanced strategies for raising capital through customized investor partnershipsWhy short-term rentals qualify for active income tax benefits vs. passive rental incomeHow to build scalable management systems for hospitality-based real estate businessesMarket selection criteria for sustainable short-term rental investmentsCreative financing techniques that reduce cash requirements for acquisitionsHow to structure deals with multiple benefit streams (equity, cash flow, tax benefits)Building a real estate business that can be scaled and eventually sold🕐 Time Stamps00:02 - From Corporate Banking to Real Estate Entrepreneurship 02:40 - Scaling to 95 Properties Through Strategic Acquisitions03:02 - Banking Infrastructure and Federal Reserve Competition 04:52 - Corporate Golf Budget vs. Entrepreneurial Reality Check 05:28 - Starting Late vs. Starting Young in Real Estate 06:28 - Creative Finance and Deal Structuring Lessons from Banking 07:16 - Kent Cloutier Mastermind and Other People's Money Strategy 09:34 - Customized Investor Partnerships and Multiple Revenue Streams 10:51 - Short-Term Rentals vs. Traditional Real Estate Investment 13:34 - Active Income Classification for Short-Term Rental Tax Benefits 14:42 - Keeping Your Money vs. Making More Money Strategy 16:06 - Sports Team Analogy and Overvalued Asset Discussion 19:09 - Hotel Business Model vs. Real Estate Investment Approach 21:33 - Management Company Quality and Scalability Challenges 23:35 - Building Business on Real Estate for Exit Strategy 24:49 - Family Legacy and Teaching Kids Entrepreneurship 26:01 - Tangible Learning Through Real Estate for Children26:41 - Contact Information and Social Media#ShortTermRental #RealEstateInvesting #CreativeFinancing #RealEstatePartnership #Airbnb #RealEstateBusiness #PropertyManagement #RealEstateScaling #InvestorPartnerships #RealEstateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.