Collective Clicks: Digital Marketing for Real Estate Investors

Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.0:00 - Introduction1:36 - Looking at data from most successful vs least successful clients2:06 - 3 measurable things you can do to boost conversion2:30 - Getting leads within 60 seconds 5:06 - Strategies to maximize conversions7:51 - Monitor initial response time and have after hours response service9:06 - Urgency extends beyond just the first call11:51 - Tracking contact time objectively in CRM13:06 - Top clients go on 4x more appointments but close 2x as many deals14:26 - Assuming motivation until proven otherwise15:41 - Loose qualification standards for PPC vs cold leads17:16 - It's about what you're willing to pay, not what they're asking20:06 - Quality first impressions matter - who's on the initial call23:16 - Technical problem solving comes at closing, emotional comes early26:01 - Data shows teams without lead manager perform better32:06 - Summary of 3 key strategies34:53 - EndThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors waste thousands tracking wrong marketing metrics ROI leads cost per deal conversion rates. In this episode of Collective Clicks, Brandon Bateman breaks down why most real estate investors are measuring the wrong marketing metrics—and introduces the game-changing DART framework that's generated over $200 million in deals. If you're still chasing vanity metrics like clicks and impressions, Brandon reveals the four core metrics that actually determine your marketing success and profitability. 🎯Discover why a savvy investor spending $1 million monthly on marketing with just 2X ROI is crushing competitors with 10X returns, and learn the cash conversion cycle secrets that separate profitable channels from cash-draining disasters. Whether you're doing 1 deal per month or 100, this framework will transform how you evaluate and scale your marketing efforts.📖 WHAT YOU WILL LEARN:The DART framework: 4 essential metrics that eliminate marketing confusionWhy volume trumps efficiency in real estate marketing (with real examples)How to measure marketing accuracy using leads-per-deal ratiosThe hidden operational costs of inaccurate marketing channelsCash conversion cycle mastery for better cash flow managementWhy SEO might actually cost more than PPC despite lower budgetsHow to compare any marketing channel using comprehensive data🕐 TIME STAMPS: 00:00 – Marketing Metrics Maze Problem 02:45 – Introducing the DART Framework04:30 – Deals Per Month: Volume vs Efficiency 09:15 – The Million Dollar Marketing Case Study 12:45 – Accuracy: Quality Lead Generation Secrets 19:00 – Survey Data: Leads Per Deal Impact 23:30 – ROI: The Ultimate Efficiency Metric 29:15 – Time: Cash Conversion Cycle Mastery 36:45 – PPC vs SEO Budget Reality Check 41:30 – Hard Money Lending Comparison 46:00 – DART Framework Action Steps#RealEstateInvesting #MarketingMetrics #REIMarketing #RealEstateROI #PropertyInvesting #MarketingStrategy #RealEstateBusiness #InvestorMarketing #LeadGeneration #RealEstateSuccess #PropertyFlipping #WholesaleRealEstate #RealEstateEducation #InvestmentProperty #RealEstateAnalysisThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.🎯 What You'll Learn:Why Google's AI Max will eliminate manual PPC bidding for real estate investorsThe shocking truth about why your "gut instincts" are destroying your ad performanceHow to aggregate lead data to create the most powerful AI-driven campaigns in your marketWhy 15% of searches have never been done before (and what this means for REI keywords)The complete evolution from manual bidding in 2007 to AI-powered campaigns todayHow to feed Google's algorithm quality conversion data that competitors can't accessWhy the biggest spenders use zero negative keywords and clean search termsThe 3 phases of PPC marketers (and which one kills your profits) 💡⏰ Time Stamps: 00:00 – Welcome and Introduction to AI Max Discussion 02:15 – Noah's PPC Journey Starting in 2007 04:30 – Google's AI Investment and Revenue Protection 06:45 – Evolution of Keyword Bidding and Manual Strategies 09:20 – The Rise of Smart Bidding and Automation 12:30 – The $5M Account with Zero Negative Keywords 15:10 – Google AI Max Overview and New Features 17:40 – Keyword-Less Advertising and Intent Understanding 20:25 – The Data Race and Why Data Beats Smart Marketers 23:15 – Offline Conversion Tracking for Better Results25:30 – Trust Your Data, Not Your Gut in Marketing 27:00 – Wrap Up and How to Get Help#RealEstateInvesting #GoogleAds #PPCMarketing #AIMax #REILeadGeneration #RealEstateMarketing #WholesalingRealEstate #GoogleAI #PPC #DigitalMarketing #REIProfits #MarketingROI #LeadGeneration #RealEstateAutomation #PPCStrategyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman and marketing genius Garrett reveal the 8-step system that stops out-of-area leads from destroying your Google Ads ROI. If you're spending thousands on PPC campaigns only to get leads from Michigan when you're targeting Tampa, this episode will save you serious money. Most real estate investors are doing 1-3 things to prevent out-of-area leads, but missing the other 5-7 critical steps that let bad leads slip through. Brandon and Garrett break down their complete checklist that's helped clients reduce out-of-area leads to just 8% across all campaigns—including hidden Google settings that most agencies never touch.📖 What You'll Learn:The 8-step checklist to eliminate out-of-area leads in Google AdsHidden Google settings that waste your budget by defaultWhy "presence or interest" targeting is killing your ROIHow to identify and block spam leads masquerading as location problemsAdvanced negative keyword strategies that save thousands monthlyVPN blocking techniques that stop click fraud instantlyLead sculpting methods to train Google's algorithm properly 💡🕣 Time Stamps: 00:00 – Welcome to Out-of-Area Lead Solutions 01:15 – Why Location Problems Are So Common 02:45 – Step 1: Target the Right Areas 05:30 – Step 2: Add Negative Location Exclusions 08:15 – Step 3: Hidden Google Presence Settings 10:45 – Step 4: Google Search Partners Problem 14:20 – Step 5: Proactive Negative Keywords Strategy 17:35 – Step 6: Location-Specific Ad Copy 19:10 – Step 7: Lead Sculpting for Better Targeting 21:40 – Step 8: VPN Blocking with Click Cease 24:15 – Putting It All Together#RealEstateInvesting #GoogleAds #PPCMarketing #REILeadGeneration #OutOfAreaLeads #RealEstateMarketing #WholesalingRealEstate #ClickFraud #NegativeKeywords #LocationTargeting #REIProfits #MarketingROIThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of Collective Clicks, Brandon Bateman sits down with Hannah Wharton from Easy REI Closings—who’s personally closed 380+ deals and overseen 1,200 more—to break down where real estate investors actually bleed profit during the transaction process.If you're still managing closings yourself, Hannah lays out exactly when it starts costing you real money—and how to know if it's time to outsource or hire in-house. Whether you're closing 1 deal every few months or 100 a month, this episode is your roadmap to stop bottlenecking your growth and start scaling with systems that actually work.💡 You’ll Learn:Why DIYing your closings is costing you way more than you thinkWhen to bring in outside help (and what that help should actually do)The real cost of "wearing every hat" as an investorWhat world-class transaction coordination looks like behind the scenesHow expert coordinators rescue failing deals—and build scalable opsPerfect for investors ready to level up from chaos to consistency.🕣 Time Stamps:00:02 – Kickoff00:14 – Who Is Hannah?00:41 – 380+ Deals Closed (And Counting)01:53 – Real Estate Closings Are a Different Beast02:51 – The Most Overlooked Profit Killer in REI04:15 – The Tom Brady Principle05:02 – Operations vs. Revenue Activities06:11 – Burnout By Bottleneck07:59 – Your True Hourly Cost09:19 – Strategic Focus: Saying No to Say Yes10:20 – What Great Coordination Actually Looks Like10:56 – Training for Transaction Mastery13:17 – The “Figure It Out” Factor14:59 – Hiring Grit Over Resume15:29 – Relationships Over Transactions17:43 – Scaling With Systems19:50 – Built-In Accountability22:32 – When It’s Time to Outsource25:51 – When to Go In-House Instead27:50 – The Power of Systems Over Talent29:35 – Cost vs. Value in TC Support30:44 – Connect with Hannah#RealEstateInvesting #TransactionCoordination #REIClosings #WholesalingRealEstate #RealEstateDeals #InvestorTips #ProfitLeaks #ScalingREI #PassiveIncome #RealEstateEfficiencyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing marketing strategy secrets revealed! PPC optimization, brand building, lead quality improvement, low-cost social proof, seller motivation triggers, and Facebook video conversions for investors.In this data-driven interview with Shannon Ashton, we dive deep into what's actually working RIGHT NOW for real estate investors looking to generate motivated seller leads online. Shannon reveals the surprising $2/day strategy that makes small businesses look like major players, why your expensive videos are being outperformed by simple phone footage, and the exact feedback loop that increased one investor's lead qualification rate to 45%! 🔍Whether you're just starting with online marketing or spending six figures on PPC, this episode will help you optimize your budget, improve lead quality, and close more deals in today's competitive market.📖 What You Will Learn:Why brand presence is now critical for real estate investorsHow to leverage social proof when you don't have a strong brand yetThe retargeting strategy that costs just $1-2/day but creates massive brand presenceWhy simple phone videos outperform expensive professional productionsThe data feedback loop that increased qualification rates by 15%How to properly adjust your marketing budget with seasonal trendsWhy most investors miss the market opportunities by reacting too slowly🕣 Time Stamps: 02:01 - The Brand Factor: Why It Matters More Than Ever 04:13 - Social Proof: Building Trust When Sellers Google You 06:56 - The $2/Day Strategy That Makes You Look Like Coca-Cola 08:12 - Eight Touchpoints: The Path To Seller Conversion 09:45 - Video Content: What's Actually Working On Facebook 12:32 - Why Simple Videos Outperform $20,000 Productions 18:40 - 45% Qualification Rate: The Data Strategy That Works 21:49 - The Essential Feedback Loop Most Investors Ignore 27:43 - Summer Seller Surge: Capitalizing On Search Volume 30:18 - Budget Pacing: Don't Miss The Market Opportunity#RealEstateInvesting #MotivatedSellerLeads #REIMarketing #PPC #FacebookMarketing #BrandBuilding #LeadGeneration #RealEstateMarketing #InvestorMarketing #WholesaleReal EstateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this eye-opening interview, real estate veteran Chris Prefontaine shares his 34 years of experience in creative real estate investing. Learn how to buy properties without banks, using creative financing strategies like subject-to, owner financing, and lease purchase. Perfect for both beginners and experienced investors looking to expand their toolkit in today's challenging market! 🏡📖 What You Will Learn:How to buy properties without using banks or borrowing moneyThree creative financing strategies that work in ANY marketWhy high interest rates create MORE opportunities for creative investorsHow to structure deals to protect yourself from due-on-sale clausesThe biggest mistakes to avoid when doing creative financingHow wholesalers and flippers can add creative strategies to multiply profitsWays to convert rejected leads into profitable creative dealsHow to structure your team to incorporate creative financing🕣 Time Stamps:00:02 - Welcome and introduction to Chris Prefontaine 00:30 - Chris's 34-year background in real estate and surviving the 2008 crash 01:31 - Changes in creative financing since last year 02:54 - Why rising interest rates make creative financing more valuable 03:54 - Finding off-market deals in any marketplace 05:06 - Common misconceptions about creative financing 07:40 - Can banks really call the debt? The truth about due-on-sale clauses 09:55 - What experienced investors miss about creative financing opportunities 11:44 - How to add creative financing to an existing acquisition team 14:50 - Where to learn more about Chris's strategies#creativerealestateinvesting #subjecttofinancing #ownerfinancing #nomoneydown #realestateinvesting #passiveincome #wholesalerealestate #flippinghouses #offmarketdeals #realestatecreativefinancing #investmentproperty #realestatestrategy #chrisprefontaine #leaseoption Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.📖 What You Will Learn:How direct mail marketing has evolved since 2015 and what's working now in 2025Why data quality and segmentation matter more than volume for successful campaignsThe 6-month consistency rule that separates successful investors from those who quit too earlyHow to save thousands by tracking property sales and stopping mail to sold homesThe critical difference between property-based and people-based marketing strategiesWhy stacking lists and using predictive data is essential for modern direct mail successThe exact response rates you should expect and how to know if your campaign is working🕣 Time Stamps: 00:00 - Introduction to Justin Silverio and his background 02:58 - Launch of Invelo 2.0 and its game-changing features 03:49 - The unique marketing platform and KPI tracking in Invelo 04:54 - Property-based vs. people-based marketing strategies 06:49 - How direct mail strategy has evolved since COVID 08:43 - The current cost of direct mail and targeting precision 09:55 - Modern data acquisition strategies for investors 13:06 - Best practices for list building and data selection 14:53 - The critical importance of consistency in marketing 17:33 - How Invelo saves investors money by tracking sold properties 20:25 - Getting mail out immediately when properties meet criteria 22:14 - The six-month minimum commitment for marketing success 24:17 - How to maintain resolve when marketing isn't producing results 27:41 - Understanding the marketing funnel and leading indicators 30:04 - Expected response rates and troubleshooting your campaign 34:05 - Real data on marketing ROI across the industry 36:29 - The importance of tracking marketing metrics consistently#realestateinvesting #directmail #motivatedsellers #wholesaling #directtosellermarketing #realestatemarketing #marketingforrei #leadgeneration #dealflow #realestatedeals #listbuildingThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.📖 What You Will Learn:Why SEO should be an essential part of your real estate investing marketing strategyHow SEO builds marketing equity similar to rental property investmentsThe hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)Why the "long tail" of search terms generates 80% of valuable leadsThe three core components of SEO: onsite, offsite, and website technical factorsHow to avoid the common SEO pitfall of quitting right before results materializeWhy creating fewer, higher-quality content pieces outperforms mass-producing blogs🕒 Time Stamps:00:11 - Introduction to Zach Blackburn and His SEO Background 00:51 - Zach's Extensive Experience in SEO Across Different Sectors 01:28 - The "Black Box" Problem of SEO for Real Estate Investors 03:51 - Why SEO Matters for Real Estate Investors 05:48 - SEO as Growing a Garden: Understanding the Timeline 07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels 11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps 11:26 - Understanding Different Search Behaviors and Demographics 12:15 - Key Metrics That Matter in SEO Campaigns 14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads 16:38 - Leading vs. Lagging Metrics in SEO Strategy 18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads 21:26 - Summarizing the "Why" of SEO for Real Estate Investors 22:28 - Demystifying the SEO "Black Box": Three Core Components 24:01 - The Importance of Backlinks and Domain Authority 27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work 28:55 - Closing Thoughts and Next StepsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investing, wholesale real estate, PPC marketing for real estate, local market domination, lead qualification, in-person acquisition, conversion strategy, and scaling wholesale real estate—if you’ve struggled with one or all of these, this episode is for you. Aaron Gaunt shares why going back to local markets helped 3.5X his business and triple his deal size in a single year.📖 What You Will Learn: If you're a real estate investor stuck in low-margin nationwide deals, you'll learn why local market focus can transform your business. Aaron reveals the operations shift, PPC strategy, and in-person acquisition model that led to a jump from $12K to $42K average spreads—and what to fix if you're overqualifying leads. 💡🕣 Time Stamps: 00:00 – From Nationwide to Local: Aaron’s Shift Explained 05:02 – Why Nationwide Wholesaling Wasn’t Sustainable 07:52 – 3.5X Business Growth & $42K Spreads 10:05 – What to Do If You're NOT in a High-Spread Market 13:50 – The Marketing Budget of the Business You Want 16:17 – Scaling with Big PPC and Smart Conversion 20:06 – Why Feedback Loops in PPC Are Underrated 24:00 – Building a Local In-Person Sales Model 29:57 – Overqualifying Kills Deals (And How to Fix It) 36:42 – Lean Team vs. Big Team: What Actually Works 40:21 – Recruiting A-Players with a Long-Term Vision 44:08 – How to Build a Business That Actually Grows 48:25 – Real Advice for Aspiring Real Estate Leaders🔗 Connect with Aaron Gaunt: Instagram: https://www.instagram.com/aaronlgauntThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.