You’re Measuring the Wrong Thing (And It’s Costing You Deals)

Real estate investors waste thousands tracking wrong marketing metrics ROI leads cost per deal conversion rates. 

In this episode of Collective Clicks, Brandon Bateman breaks down why most real estate investors are measuring the wrong marketing metrics—and introduces the game-changing DART framework that's generated over $200 million in deals. If you're still chasing vanity metrics like clicks and impressions, Brandon reveals the four core metrics that actually determine your marketing success and profitability. 🎯

Discover why a savvy investor spending $1 million monthly on marketing with just 2X ROI is crushing competitors with 10X returns, and learn the cash conversion cycle secrets that separate profitable channels from cash-draining disasters. Whether you're doing 1 deal per month or 100, this framework will transform how you evaluate and scale your marketing efforts.

📖 WHAT YOU WILL LEARN:

The DART framework: 4 essential metrics that eliminate marketing confusion
Why volume trumps efficiency in real estate marketing (with real examples)
How to measure marketing accuracy using leads-per-deal ratios
The hidden operational costs of inaccurate marketing channels
Cash conversion cycle mastery for better cash flow management
Why SEO might actually cost more than PPC despite lower budgets
How to compare any marketing channel using comprehensive data

🕐 TIME STAMPS: 
00:00 – Marketing Metrics Maze Problem 
02:45 – Introducing the DART Framework
04:30 – Deals Per Month: Volume vs Efficiency 
09:15 – The Million Dollar Marketing Case Study 
12:45 – Accuracy: Quality Lead Generation Secrets 
19:00 – Survey Data: Leads Per Deal Impact 
23:30 – ROI: The Ultimate Efficiency Metric 
29:15 – Time: Cash Conversion Cycle Mastery 
36:45 – PPC vs SEO Budget Reality Check 
41:30 – Hard Money Lending Comparison 
46:00 – DART Framework Action Steps

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