Master Direct to Seller Marketing with Justin Silverio: Data, Consistency & ROI for Real Estate Investors

Justin Silverio breaks down the evolution of direct mail marketing and reveals why most investors are leaving money on the table with their campaigns. From precise data selection to automated list building, discover the strategies that generate consistent deals in today's competitive market. Learn why response rates have changed dramatically since 2015 and the exact timeline needed before judging your campaign's effectiveness.

📖 What You Will Learn:

• How direct mail marketing has evolved since 2015 and what's working now in 2025
• Why data quality and segmentation matter more than volume for successful campaigns
• The 6-month consistency rule that separates successful investors from those who quit too early
• How to save thousands by tracking property sales and stopping mail to sold homes
• The critical difference between property-based and people-based marketing strategies
• Why stacking lists and using predictive data is essential for modern direct mail success
• The exact response rates you should expect and how to know if your campaign is working

🕣 Time Stamps: 

00:00 - Introduction to Justin Silverio and his background 
02:58 - Launch of Invelo 2.0 and its game-changing features 
03:49 - The unique marketing platform and KPI tracking in Invelo 
04:54 - Property-based vs. people-based marketing strategies 
06:49 - How direct mail strategy has evolved since COVID 
08:43 - The current cost of direct mail and targeting precision 
09:55 - Modern data acquisition strategies for investors 
13:06 - Best practices for list building and data selection 
14:53 - The critical importance of consistency in marketing 
17:33 - How Invelo saves investors money by tracking sold properties 
20:25 - Getting mail out immediately when properties meet criteria 
22:14 - The six-month minimum commitment for marketing success 
24:17 - How to maintain resolve when marketing isn't producing results 
27:41 - Understanding the marketing funnel and leading indicators 
30:04 - Expected response rates and troubleshooting your campaign 
34:05 - Real data on marketing ROI across the industry 
36:29 - The importance of tracking marketing metrics consistently

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