Evolution of Google's Keyword Match Types and Adapting Strategies

In this episode of the Collective Clicks Podcast, Brandon and Bateman Collective's Head of Paid Media, Garret Cragun, discuss the key aspects of keywords and negative keywords for successful PPC campaigns. They provide strategies on how to get the most out of them and tips on avoiding common mistakes. 

This is part 1 of an 8-part series.

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