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PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results

Collective Clicks: Digital Marketing for Real Estate Investors

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Optimizing Search Term Quality in PPC Campaigns

This chapter provides practical advice for average investors managing PPC campaigns, highlighting the importance of quality search terms and structuring keywords effectively. The discussion also covers maintaining and optimizing PPC accounts, emphasizing the need for industry knowledge and working with niche-specific agencies.

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