PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results
Collective Clicks: Digital Marketing for Real Estate Investors
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Optimizing Keywords and Negative Keywords in PPC Campaigns
Exploring the evolution of keyword structures in PPC campaigns and fine-tuning negative keyword lists to prevent irrelevant clicks and maximize ad relevance. Insights are shared on the importance of daily vigilance in mining search terms, the risks of unintentionally excluding valuable keywords, and the strategy of using a shared list of negative keywords for efficient campaign management.
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