Garret Cragun

Learn how to master keywords and negative keywords for successful PPC campaigns in this episode. Discover strategies for optimization, avoiding mistakes, and adapting to Google's evolving match types. Get insights on organization, search term quality, and the importance of daily vigilance in managing keywords effectively.

The podcast discusses Google Ads bids, target CPA bid strategy, and balancing cost per lead with revenue per lead. They highlight the importance of strategic bidding for improved ROI and the parallels between bidding in Google ads and real estate wholesaling. The episode also covers optimizing bidding strategies in digital marketing campaigns, maximizing ROI through bid optimization, and data-driven bidding decisions for real estate investing.

Exploring bid strategies in Google Ads auctions, comparing manual vs automated bidding, the importance of continuous testing, maximizing conversions within budget constraints, shared bidding strategies, and cost reduction through testing strategies.

Explore the world of conversion tracking in PPC campaigns for real estate investors. Learn about effective strategies, common pitfalls, and optimizing tracking for successful outcomes. Discover the importance of tracking forms and phone calls, utilizing call tracking software for detailed source attribution, and maximizing conversion tracking in PPC advertising.

The podcast discusses common mistakes and strategies for building effective landing pages, with a focus on page speed optimization and maximizing conversion rates. They delve into the impact of page speed on user experience and SEO ranking, as well as challenges in Conversion Rate Optimization (CRO) and lead quality assessment. Tools like Google Maps API and phone number validation scripts are highlighted for improving data entry accuracy and lead quality.