Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
Is There Room for Growth in B to B Marketing?
02:10 • 3min
Sales Marketing Misalignment
05:06 • 4min
Creating Content for Every Part of the Fun
08:58 • 2min
How to Train Your Marketing Team to Speak the Language They Know So Well
11:20 • 3min
What's an Appropriate Call to Action?
14:15 • 3min
Why a Demo Early in the Sales Cycle Is Way Too Soon
17:08 • 2min
Sails Mapping
19:27 • 3min
How to Build a Tribal Knowledge Within Your Organization
22:04 • 2min
Do You Think Marketing Should Be Leading This Conversation?
23:50 • 3min
Marketing Is About Running Towards the Right Problem Next
27:14 • 4min
How to Drive Meaningful Conversations on the Sales Mapping Side
30:47 • 6min