Messaging That Creates Demand, with Dacia Coffey
B2B Growth
00:00
Do You Think Marketing Should Be Leading This Conversation?
In the b to b space, for so many organizations, marketing was like the last in the room. Do you think marketing should be leading this conversation? And if so, how do we go about when so much of it is driven by just the sals? "Sales mapping done well will form the basis of your entire actionable marketing plan," she says.
Play episode from 23:50
Transcript
