Messaging That Creates Demand, with Dacia Coffey
B2B Growth
00:00
Why a Demo Early in the Sales Cycle Is Way Too Soon
Soyor: The demo early in the sale cycle is way too soon. He says that when someone's watching a demo, they need contexts to understand what they're seeing. Soyor: A demo early on is oftentimes slowing down a buyer cycle, not speeding it up. "They don't even know that they don'tikat hum ye," he adds.
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Transcript
