Sales Marketing Misalignment

i love that these two were going to tackle both of them together and this epso let's talk messaging first. But give me what you think we easily get wrong when it comes to messaging. So there's a couple different things. I won't i will try not to scroll off too much on the first topic, but it's around the sales marketing mis alignment which is really common for so many of us. And if we can create some stronger language around how messaging envolves, and that it's actually a spectrum,. not a single value proposition, not a single differentiation point of view, not a list of bullet points, that is a really, really big deal in today's world.