How to Train Your Marketing Team to Speak the Language They Know So Well

If you're a leader, figure out how to equip the marketers on your team to speak the language they know so well at their most elementary level. The very first thing is mirroring. You've got to be really thoughtful that you mach match the mirroring and emotional language to an appropriate call to action. But i like to use the language called, we call it messaging coreography. It's about not just about saying the right thing, but about said the right thing at the right time, in the right tone.