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Ready For Launch: How To Build A Startup
046 - Launching a Venture Studio, with Hunter Hammonds, Founder and CEO of Assembly: Building a $100m portfolio of creator-led businesses
Aug 2, 2023
01:00:34
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- Assembly creates businesses with specific creators attached, leveraging their audience for distribution, allowing for quick scaling and iteration.
- Assembly's success is driven by partnerships with creators, leveraging their distribution and engagement to launch businesses and generate significant traction from day one.
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Assembly: Building Businesses with a Unique Twist
Assembly is a venture studio and holding company that builds and owns a portfolio of businesses. Unlike traditional incubators, Assembly creates businesses with a specific creator attached to it, leveraging their audience for distribution. They have already launched multiple businesses, including a design subscription agency (Off Menu), a clips agency (Carousel), an animation studio targeting creators (Keyframe), and a YouTube agency (Hey Friends). Assembly's focus on productization and distribution from day one allows them to quickly scale and iterate their businesses. Their hiring strategy includes leveraging their existing network, hiring globally, and creating a unique brand for each business. As they continue to add new businesses, they plan to hire managing directors or CEOs to run them, while maintaining a relentless focus on customer care and quality.
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