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046 - Launching a Venture Studio, with Hunter Hammonds, Founder and CEO of Assembly: Building a $100m portfolio of creator-led businesses

Ready For Launch: How To Build A Startup

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The Importance of a Passion for Engineering

I'm not an engineer. I don't understand it at the intimate level that I would like to be able to really kind of build a business around that. And so we explored doing a SaaS product for a little while that we were going to call orchestra. We spent about a quarter million building it mainly to keep a lot of our engineers on staff and having to avoid a layoff. But after, you know, laying off most of the team members at Everest and then ultimately kind of flushing a quarter million down the drainBuilding something that I found myself just having no passion for. So I decided to go on Spaticle and took six months off to reset and rest and

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