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The Importance of Productization in Everest
The inspiration for how we operate all these businesses is that they are antithetical to how a traditional agency operates. So really the underpinning of our strategy or our process comes from looking at everything we've been doing the past several years with Everest and all the needs of our clients. It makes no sense. Why do we have 10 meetings a week? We should have none. There's no ends or outs. This is just how it works.