3min chapter

Ready For Launch: How To Build A Startup cover image

046 - Launching a Venture Studio, with Hunter Hammonds, Founder and CEO of Assembly: Building a $100m portfolio of creator-led businesses

Ready For Launch: How To Build A Startup

CHAPTER

How to Build a Business Around Your Audience

We're launching one new brand per month through the end of the year. The way that we looked at the businesses that we wanted to build, it was a couple of things. Do we have a creator in our network that would achieve what we consider to be product audience fit? So if this creator was talking about this service, is it so directly aligned with their audience or what they're known for?"

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