30 Minutes to President's Club | No-Nonsense Sales #150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
33 snips
Jan 25, 2023 AI Snips
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Transcript
Episode notes
Research Before Selling
- Understand a company's business model and value drivers before selling to them.
- This allows for value-based communication and avoids transactional, low-value deals.
Visualize Your Sales Year
- Visualize your entire sales year and plan your approach strategically.
- Align your efforts with companies' buying timelines for better results.
Bet on People, Not Products
- Focus on building relationships with champions within target accounts.
- Champions advocate for your product and help close deals more effectively.