#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
30 Minutes to President's Club | No-Nonsense Sales
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How Do You Navigate a Dynamic of a Long 10 Year Executive?
Some companies have an old guard that is less willing to be open to change. But other times, those are actually the biggest blockers because they've been there for five to 10 years. "I'm not going to go in and just try to blindly do discovery questions against such a high level long 10 year executive," he says.
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Transcript
