#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Automating Sales Automation - The Best Use Case for Automation
The best use case for automation is not to go blast 2,000 people and just hammer with volume. Try to break people out by sequence by title. You have to let prospects understand like if you think there's a fit, tell them. And now you can switch to selling, right? So don't Trojan horse it.
Play episode from 19:19
Transcript
