#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
30 Minutes to President's Club | No-Nonsense Sales
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30 Minutes to President's Club Cold Call Teardown
If you're prospecting into a company and you can't simply explain what they do or how they make money, you are not ready to sell into that company. Great deals and great accounts are closed with an underpinning of value. You should take a page out of athletes playbooks and visualize your entire year. Don't just approach every quarter or every year with a 90 or 100 day mindset.
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