Liam Mulcahy
Go-to expert at Kleiner Perkins, with experience in sales leadership at MongoDB and a background as an SDR. Offers insights into building repeatable sales motions.
Best podcasts with Liam Mulcahy
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Jan 25, 2023 • 40min
#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Download Liam’s Account Planning SheetFOUR ACTIONABLE TAKEAWAYS
Start discovery by asking why they were hired in the first place. It’ll help build rapport and understand the organizational vision.
If you suspect someone is going to be a blocker in the deal, bring it up with your champion before it even happens.
Don’t stay single-threaded in accounts. Just because you booked a meeting doesn't mean you shouldn’t keep prospecting.
If you’re introduced to power: share your hypothesis, then introduce a few things only they can answer to further expand on your discovery.
PATH TO PRESIDENT’S CLUB
Go-to-Market @ Kleiner Perkins
Director, GTM @ Unusual Ventures
Regional Director, East @ MongoDB
Director, Sales & Product GTM @ New Directions Behavioral Health
RESOURCES DISCUSSED
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Things you can steal
Jun 21, 2024 • 51min
Building a Repeatable Sales Motion with Liam Mulcahy
In this engaging discussion, Liam Mulcahy, a go-to expert at Kleiner Perkins, shares his journey from Sales Development Representative to a key figure in venture capital. He emphasizes the importance of first sales hires, strategic team building, and leveraging data-driven approaches for sales processes. Liam warns against the dangers of over-automation and highlights the value of understanding customer pain points. Expect insights into scaling sales teams effectively, embracing 'positive pessimism,' and ensuring your sales process evolves with your company.
