MarTech Podcast ™ // Marketing + Technology = Business Growth What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
Nov 18, 2024
Explore the paradox of being data-rich yet insights-poor, as experts discuss the pitfalls many companies face in effectively utilizing their data. Learn how understanding consumer behavior and enhancing internal processes can transform raw data into meaningful insights. Discover strategies that companies like PepsiCo and McDonald’s employ to bridge the gap between data collection and actionable insights. The discussion emphasizes the critical role of technology and AI in refining marketing strategies and improving decision-making for business growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
The Paradox of Data-Rich Yet Insights-Poor Enterprises
03:14 • 4min
Transforming Data Collection into Actionable Insights
07:17 • 4min
Transforming Data Richness into Meaningful Insights
11:10 • 2min
Transforming Data Collection into Insights-driven Marketing
12:52 • 6min