What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Data Collection into Actionable Insights
This chapter explores the challenges organizations encounter when dealing with excessive data that lacks actionable value. It underscores the need for a comprehensive strategy that combines internal data analysis with direct insights from customers to enhance decision-making and sustain a competitive edge.
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