What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Data Collection into Insights-driven Marketing
This chapter emphasizes the need for organizations to shift their focus from data collection to analysis, advocating for a deeper understanding of consumer behavior. It highlights the role of technology in structuring data insights to enhance marketing strategies and brand communication.
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