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4min chapter
What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Paradox of Data-Rich Yet Insights-Poor Enterprises
This chapter explores the challenge of having vast amounts of data without the ability to derive actionable insights. It critiques the marketing research industry and calls for a more democratized approach to understanding consumers within organizations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode