What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Data Richness into Meaningful Insights
This chapter explores the paradox of companies being data-rich yet insight-poor, particularly in marketing. It emphasizes the need for customer-centric data utilization through technology and AI to turn vast data into actionable insights, enhancing customer understanding.
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