What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Intro
This chapter explores the challenges companies encounter in utilizing data effectively, with a focus on how Zappi helps businesses generate actionable consumer insights. It emphasizes the critical distinction between being 'data-rich' and 'insights-poor' in the product development process.
Transcript
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