Finding Market Fit: Marketing Leaders in Tech
Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)
Aug 1, 2023
Rachel Hepworth, CMO at Notion, discusses marketing for a B2C2B model, fueling word of mouth, global approaches, conversion capabilities, and using lifecycle marketing to drive engagement. The podcast explores Notion's unique B2C2B model, challenges in balancing consumer and business needs, leveraging community and influencers for growth, and driving growth through lifecycle marketing.
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Quick takeaways
- Balancing the different needs and preferences of individual consumers and business customers is crucial for product prioritization and marketing messaging in a B2C2B model like Notion.
- Notion focuses on nurturing its community, leveraging social media platforms, and utilizing templates to drive word-of-mouth and reach a larger audience for growth.
Deep dives
Notion's Unique B2C2B Model
Notion is a unique company that operates on a B2C2B model, catering to both individual and professional users. The majority of its user base consists of individual users who are passionate about the tool and use it for personal purposes. On the other hand, the majority of Notion's revenue comes from companies and multi-player settings. This dual focus of catering to both consumer and business needs provides Notion with the benefits of mass adoption and revenue potential. However, it also presents challenges in terms of targeting and prioritizing different user needs and preferences.
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