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Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

Driving Growth through Lifecycle Marketing and Community Engagement

Exploring the marketing strategies and initiatives that aid in converting prospects into paying customers, including lifecycle marketing, customized messaging, collaboration with the product team, education programs, segmentation, and leveraging the community to drive engagement and growth.

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