10min chapter

Finding Market Fit: Marketing Leaders in Tech cover image

Harnessing the power of community to drive growth at Notion, dissecting the marketing playbook for a B2C2B model | Rachel Hepworth (Notion, Slack, LinkedIn)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

Notion's B2C2B Model and Challenges

The guest discusses Notion's unique B2C2B model, highlighting the advantages and challenges that come with targeting both consumer and business customers. They explore the conflicts in product prioritization and marketing messaging that arise from having a broad and diverse target audience.

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