Rachel Hepworth

Our guest today is Rachel Hepworth, Head of Marketing at Notion. Rachel currently runs growth marketing at Notion, and sees her job as bringing process and control to all of Notion’s different marketing channels. Before joining Notion, Rachel launched the first growth marketing team at Slack, laying down the tracks for a well-oiled go-to-market strategy that could be measured easily. Much like Slack, Notion has made a name for itself largely through customer love and a powerful word-of-mouth recommendation engine. As a metrics-focused marketer, Rachel opens up her playbook on how she lassos that kind of word-of-mouth growth and the analytical approach she has toward acquiring and retaining customers. In our conversation today, we focus on the nuts and bolts of what growth marketing looks like inside an organization that’s driven by product-led growth. Rachel shares tactical advice on: Why high-speed feedback cycles are so important  Early indicators of which sign-ups are most likely to convert to paid customers Her process for adjusting which top-of-funnel metrics to track over time  How marketing, product and sales all work together at Notion to own a different part of the customer funnel You can follow Rachel on Twitter at @rachelhepworth. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson. 

Rachel Hepworth, CMO at Notion, discusses marketing for a B2C2B model, fueling word of mouth, global approaches, conversion capabilities, and using lifecycle marketing to drive engagement. The podcast explores Notion's unique B2C2B model, challenges in balancing consumer and business needs, leveraging community and influencers for growth, and driving growth through lifecycle marketing.

In this podcast, Rachel Hepworth, Head of Growth Marketing at Slack, shares insights on measuring customer acquisition, lead prioritization, and maintaining brand integrity. She discusses the evolution of growth marketing at Slack, the success in performance marketing, team acquisition strategies, and balancing brand building with growth tactics. She also explores book influence, onboarding experiences, and marketing mistakes in startups.

Rachel Hepworth, former CMO at Notion and growth marketing expert from Slack and LinkedIn, shares her insights on how community engagement spurred Notion's success in AI. She reveals how the company pivoted towards AI Writer by leveraging user-generated content like templates and demos. She discusses the challenges of catering to both individual users and businesses while scaling internationally. Additionally, Rachel highlights the importance of community champions for advocacy and navigating feedback to enhance authenticity in brand perception.

Rachel Hepworth, VP of Marketing at Pilot with a background at Slack and LinkedIn, shares her insights on driving word-of-mouth marketing and tracking its effectiveness. She discusses the impact of product-led growth on sales and marketing structures. Rachel emphasizes the balance between paid and organic strategies, examining the payback period for investment in growth. With experiences from the hyper-growth phase at Slack, she offers valuable takeaways on creating customer satisfaction and nurturing relationships for sustained success.