The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom Rachel Hepworth, Head of Growth Marketing at Slack
5 snips
Feb 14, 2019 In this podcast, Rachel Hepworth, Head of Growth Marketing at Slack, shares insights on measuring customer acquisition, lead prioritization, and maintaining brand integrity. She discusses the evolution of growth marketing at Slack, the success in performance marketing, team acquisition strategies, and balancing brand building with growth tactics. She also explores book influence, onboarding experiences, and marketing mistakes in startups.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Evolution of Growth Marketing at Slack: From Acquisitions to Performance Marketing
02:34 • 11min
Evolution of the Marketing Team and Success in Performance Marketing at Slack
13:14 • 2min
Team Acquisition and Engagement Strategy at Slack
15:18 • 8min
Balancing Brand Building with Growth Tactics
23:09 • 5min
Exploring Book Influence, Onboarding Experiences, and Marketing Mistakes in Startups
27:49 • 3min