The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Rachel Hepworth, Head of Growth Marketing at Slack
Feb 14, 2019
In this podcast, Rachel Hepworth, Head of Growth Marketing at Slack, shares insights on measuring customer acquisition, lead prioritization, and maintaining brand integrity. She discusses the evolution of growth marketing at Slack, the success in performance marketing, team acquisition strategies, and balancing brand building with growth tactics. She also explores book influence, onboarding experiences, and marketing mistakes in startups.
30:40
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Quick takeaways
- Adopting a team-based approach in measuring customer acquisition for growth at Slack.
- Emphasizing the importance of maintaining brand integrity while pursuing aggressive growth tactics at Slack.
Deep dives
Rachel Hepworth's Experience and Growth Journey at Slack
Rachel Hepworth, the Head of Growth Marketing at Slack, shared insights on driving growth at Slack. She pivoted the way Slack measured customer acquisition, focusing on work teams rather than all team creations. Hepworth emphasized building a sophisticated lead prioritization model for sales and safeguarding the brand while pursuing growth tactics.
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